Infographics-First âĒ Two-Audience Approach âĒ 7-Day Launch âĒ TPY Brand Alignment
The longevity space talks to ONE audience: people optimizing themselves. But the 45-60 demographic has TWO concerns: their own health AND their aging parents' health. @Healthspan100 addresses BOTH.
The caregiver angle is UNDERSERVED in the longevity space. Everyone talks about biohacking for 40-year-olds. Almost nobody talks about practical interventions for your 84-year-old mom. This is blue ocean content with real emotional pull â people are desperately looking for this information.
One shocking statistic, large typography, minimal design. Perfect for engagement and shares.
Example: "Your brain shrinks 5% per decade after 40" â with brain visualization
Split view showing the impact of interventions. Works for both personal and caregiver content.
Example: Muscle mass at 60 with vs. without strength training
Age-based decline/improvement curves. Shows what happens over decades with visual impact.
Example: Cognitive decline curve with intervention points marked
Not text lists â icon-driven visual lists. "5 exercises for longevity" with illustrated icons.
Example: 5 icons showing: walking, swimming, weights, balance, stretching
How things work inside the body. This is SA's wheelhouse â simplified medical animation stills.
Example: How autophagy works (fasting â cell cleanup)
Side-by-side comparisons of interventions, supplements, or approaches. Decision-helper content.
Example: Walking vs. Running for longevity (benefits comparison)
Primary tools. Full control, consistent brand. Use existing SA assets and templates.
For rapid iteration. Create H100 brand templates, pump out quick-turn content.
AI-generated imagery for backgrounds, abstract concepts. Human polish in Figma.
Stills extracted from existing animations. Massive content library to draw from.
Primary green (#10B981) for personal health, pink (#EC4899) for caregiver content, accent gold (#F59E0B) for highlights. Dark backgrounds for contrast. Same energy as TPY but distinct.
Bold, clean sans-serif. Large stat numbers. Minimal text â the visual does the talking.
Clean, modern, slightly warm (not cold/clinical). Approachable science, not intimidating. Think "friendly doctor" not "academic journal."
Forget the 30-day ramp. Start posting NOW. Learn from real data. Iterate. The MVP approach: good enough is better than perfect never.
@Healthspan100 and ThePrimeYears (TPY) target the SAME person â the 45-60 year old in the "sandwich generation." But they address different needs. Connected brands, distinct positioning.
Mission: Longevity tactics for you AND your parents
Mission: Caregiver support, scam protection, coordination
A 52-year-old with aging parents might discover @Healthspan100 while looking for "how to help my mom stay active." They might discover TPY while searching for "how to protect dad from phone scams." Same person, different entry points.
This is the UNDERSERVED angle. The longevity space talks to healthy 40-year-olds about biohacking. It almost NEVER talks to those same 40-year-olds about their 84-year-old mom. Here's the content strategy for "Healthspan for YOUR PARENTS."
The #1 concern for elderly parents. Falls cause cascading health decline.
Keeping parents mentally sharp. The fear of dementia is universal.
Sarcopenia is reversible at any age. This message is hopeful and actionable.
Different needs at 80 than 50. Caregivers need to know this.
Sleep patterns change. Caregivers need realistic expectations.
Elderly parents often on 5+ medications. This is a caregiving minefield.
The emotional labor of caregiving. How to talk to stubborn parents.
What works at 70 is different from 85. This specificity is missing from most content.
Caregiver content isn't just educational â it's emotional. "My mom is 84. What can I do?" hits different than "How to optimize your mitochondria." The personal stake is immediate. The audience FEELS this content. That's why it will drive engagement.
Ready-to-create infographic ideas. Mix of personal healthspan and caregiver content. Each includes visual description.
Ready-to-execute posts for the first 7 days. Each post leads with an infographic. Specific enough to create TODAY.
| Day | Type | Topic | Hook | Visual |
|---|---|---|---|---|
| Day 1 Mon |
Infographic | Brain shrinkage stat | "Your brain shrinks 5% every decade after 40. The scary part? Most people don't notice until it's too late." | Side-by-side brain comparison at 40 vs. 80. Large "5% per decade" stat. |
| Day 2 Tue |
Caregiver | Chair exercises for elderly | "My mom is 82. She can't go to the gym. But she CAN do these 3 exercises from her chair:" | 3-panel chair exercise illustrations. Simple, warm, doable. |
| Day 3 Wed |
Visual Thread | 5 habits of centenarians | "I studied 1,000+ people who lived to 100. They all did these 5 things (and none of them are what you'd expect):" | 5 separate infographics, one per habit. Post as thread. |
| Day 4 Thu |
Infographic | Muscle loss timeline | "After 60, you lose muscle 2Ã faster. But here's the good news: it's completely reversible at any age." | Decline curve graph with "intervention point" marked. Before/after divergence. |
| Day 5 Fri |
Comparison | Walking vs. Running | "Walking gives you 80% of running's longevity benefits. Running only adds 20% more. Here's the data:" | Split comparison with bar chart. Benefits overlap visual. |
| Day 6 Sat |
Caregiver Thread | Healthspan at 70/80/90 | "What works for your health at 50 doesn't work the same at 80. Here's what actually matters at each age:" | 3 age-bracket infographics showing priority shifts. Thread format. |
| Day 7 Sun |
Reflection + CTA | Week 1 recap | "7 days of @Healthspan100. Here's what I've learned (and what's coming next):" | Single infographic: "Week 1 by the numbers" + preview of newsletter. |